https://www.podomatic.com/podcasts/surefireselling en-us Podomatic RSS Generator Fri, 10 Jan 2025 18:35:14 +0000 Business Copyright 2025 Jonathan Taylor Sales & Marketing episodic false no https://surefireselling.podomatic.com/images/default/S-1400.png https://www.podomatic.com/podcasts/surefireselling Jonathan Taylor If you're a sales professional or small business owner this show is for you. https://surefireselling.podomatic.com/entry/2008-01-14T21_15_11-08_00 https://www.podomatic.com/podcasts/surefireselling/episodes/2008-01-14T21_15_11-08_00 Tue, 15 Jan 2008 05:15:11 +0000 2013-12-05 2013-12-05 https://www.podomatic.com/podcasts/surefireselling/episodes/2008-01-14T21_15_11-08_00 Jonathan Taylor branding 1610 false One of my all time favorite marketing books is Seth Godin's Purple Cow. The premise is simple. No one notices a brown cow. But what if there was a purple cow out grazing in a field as you drove by? You start to notice right? Branding yourself in your business is all about creating a purple cow for your prospects and clients. Tonight, we discuss ways to brand yourself as a "purple cow" in your niche market. For more sure-fire selling strategies visit my blog at www.jonathantaylor.wordpress.com One of my all time favorite marketing books is Seth Godin's Purple Cow. The premise is simple. No... https://surefireselling.podomatic.com/entry/2007-12-28T06_50_00-08_00 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-12-28T06_50_00-08_00 Fri, 28 Dec 2007 14:50:00 +0000 2013-12-05 2013-12-05 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-12-28T06_50_00-08_00 Jonathan Taylor 1209 false The key to effective sales copy is holding the reader's interest. That starts with the Headline. Here are some examples of great headlines: http://www.abraham.com/articles/100_Greatest_Headlines_Ever_Written.html We discuss the other steps of a well crafted sales ad. You can read more sales strategies at my blog www.jonathantaylor.wordpress.com The key to effective sales copy is holding the reader's interest. That starts with the Headline. ... https://surefireselling.podomatic.com/entry/2007-12-07T07_43_29-08_00 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-12-07T07_43_29-08_00 Fri, 07 Dec 2007 15:43:29 +0000 2013-12-05 2013-12-05 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-12-07T07_43_29-08_00 Jonathan Taylor 1830 false In sales, you have to give before you can get. That means coming up with some type of information product to give away on the front end. We discuss about simple ways to create informative books, CDs, and DVDs. For more sales and marketing strategies, visit my blog at www.jonathantaylor.wordpress.com In sales, you have to give before you can get. That means coming up with some type of information... https://surefireselling.podomatic.com/entry/2007-11-29T20_29_44-08_00 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-11-29T20_29_44-08_00 Fri, 30 Nov 2007 04:29:44 +0000 2013-12-05 2013-12-05 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-11-29T20_29_44-08_00 Jonathan Taylor 1579 false Testimonials are one of the most effective strategies for selling, yet few sales professionals or small business owners use it. We discuss strategies on how to get great testimonials from your best clients. Testimonials are one of the most effective strategies for selling, yet few sales professionals or... https://surefireselling.podomatic.com/entry/2007-11-19T21_27_53-08_00 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-11-19T21_27_53-08_00 Tue, 20 Nov 2007 05:27:53 +0000 2013-12-05 2013-12-05 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-11-19T21_27_53-08_00 Jonathan Taylor 1535 false One of the best selling techniques I've ever discovered involves "not selling" to every potential client. Takeaway Selling one of the hardest selling techniques to master, but it works every time. We discuss it on tonights show. Also for more selling tips, visit my blog at www.jonathantaylor.wordpress.com One of the best selling techniques I've ever discovered involves "not selling" to every potential... https://surefireselling.podomatic.com/entry/2007-11-08T19_19_43-08_00 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-11-08T19_19_43-08_00 Fri, 09 Nov 2007 03:19:43 +0000 2013-12-05 2013-12-05 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-11-08T19_19_43-08_00 Jonathan Taylor 1543 false If you don't have a sales system in place, then you're fighting an uphill battle everyday. On tonight's show we teach some simple strategies to building a turnkey system that will bring clients back to you again and again. If you don't have a sales system in place, then you're fighting an uphill battle everyday. On ton... https://surefireselling.podomatic.com/entry/2007-11-01T21_23_20-07_00 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-11-01T21_23_20-07_00 Fri, 02 Nov 2007 04:23:20 +0000 2013-12-05 2013-12-05 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-11-01T21_23_20-07_00 Jonathan Taylor 1520 false This is a classic strategy by the legendary Joe Girard using today's online technology. This is a classic strategy by the legendary Joe Girard using today's online technology. https://surefireselling.podomatic.com/entry/2007-10-24T21_09_57-07_00 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-10-24T21_09_57-07_00 Thu, 25 Oct 2007 04:09:57 +0000 2013-12-05 2013-12-05 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-10-24T21_09_57-07_00 Jonathan Taylor 1948 false On Tonight's show, we discuss Mark and Elsom Eldridge's book, The Obvious Expert. I believe this book highlights by far, the best way to increase your sales- establishing yourself as a recognized expert in your field or industry. *Due to some slight technical difficulty, our show cut out after 30 minutes. On Tonight's show, we discuss Mark and Elsom Eldridge's book, The Obvious Expert. I believe this ... https://surefireselling.podomatic.com/entry/2007-10-17T20_50_58-07_00 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-10-17T20_50_58-07_00 Thu, 18 Oct 2007 03:50:58 +0000 2013-12-05 2013-12-05 https://www.podomatic.com/podcasts/surefireselling/episodes/2007-10-17T20_50_58-07_00 Jonathan Taylor 719 false If you're a small business owner or sales professional, this show is for you. Each week we'll be discussing sales and marketing strategies. If you're a small business owner or sales professional, this show is for you. Each week we'll be ...